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Soichiro Honda is considered to be one of the true
giants of our modern industrial world.
Born in
1906 in the small town of Komyo, Shizuoka Prefecture,
Japan, Honda grew up repairing bicycles at his father's
shop. At the age of 16, Honda traveled to Tokyo to study
automobile repair. He returned to Komyo six years later
and opened his own repair shop.
As a
young man, Honda pursued his love for racing. After a
serious crash in 1937, however, he turned his attention
to developing a piston ring technology that he
eventually sold to Toyota.

Mark Rolfing (left) & Soichiro Honda (right)
By the early 1950s, Honda had begun making motorcycle
engines, which he sold to another manufacturer. Later,
he formed a partnership with Takeo Fujisawa. Fujisawa
invested his money and took on the marketing
responsibilities, while Honda continued to develop the
technological side of the business.
In 1952, Honda Motor Co. began making its own
motorcycles. That same year, it launched the Cub Ð a
small, affordable motorcycle that some have called
Japan's Model T; the Cub was easy to operate, and sales
took off.
Every step of the way, Honda demonstrated his distaste
for long-established ways of doing business and always
sought new and innovative means of achieving his goals.
At work, Honda listened to everyone's ideas. He
constantly asked his workers for their opinions, so they
became comfortable expressing themselves.
Honda continued to travel to races all over the world to
examine his competition's motorcycles. Honda took all
his data home and then strove to better whatever
standards the competition set. This attitude took Honda
motorcycles to the top in international racing events.
Honda's racing successes converted to sales successes.
In 1959, Honda topped the Japanese motorcycle sales
chart with 285,000 units. Two years later, Honda was
selling at rate of 100,000 units a month.

Danny Kaleikini (left) & Soichiro Honda (right)
In the early 1960s, Honda announced its intention to
enter automobile production. As with motorcycles, Honda
first entered racing in the Formula 1 series. By 1965,
Honda had achieved a first-place victory in the Mexican
Grand Prix and several wins in Formula 2 the following
year.
The first Honda motorcycles were introduced into the
United States in 1959. After having to re-engineer his
motorcycles to meet the demands of the American
consumer, Honda became the top-selling brand of
motorcycles in the United States by 1963.
Honda's unique leadership allowed the Honda Motor
Company to become a world power in the automotive field.
Today, Honda stands as the largest motorcycle
manufacturer and the 9th largest automobile manufacturer
in the world.
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